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data-driven

Companies Are Failing in Their Efforts to Become Data-Driven

The number of data-driven companies has declined in each of the past 3 years

Becoming data-driven has been a commonly professed objective for many firms over the past decade or so. Whether their larger goal is to achieve digital transformation, “compete on analytics,” or become “AI-first,” embracing and successfully managing data in all its forms is an essential prerequisite. Consistent with these goals, companies have attempted to treat data as an important asset, evolve their cultures in a more data-oriented direction, and adjust their strategies to emphasize data and analytics.

We knew that progress toward these data-oriented goals was painfully slow, but the situation now appears worse. Leading corporations seem to be failing in their efforts to become data-driven. This is a central and alarming finding of ’ 2019 Big Data and AI Executive Survey, published earlier this month. The survey participants comprised 64 c-level technology and business executives representing very large corporations such as , , , , and .

Here are some of the alarming results from the survey:

  • 72% of survey participants report that they have yet to forge a data culture
  • 69% report that they have not created a data-driven organization
  • 53% state that they are not yet treating data as a business asset
  • 52% admit that they are not competing on data and analytics.[Read More]

Source: Randy Bean and Thomas H. Davenport | Harvard Business Review


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